Prof Mark here,
Today I want to discuss with you some common reasons I’ve heard as to why people are so reluctant to start their own business. I hope this list will be practical and speak to some real things you may have felt or experienced in your own life. So let’s get to it!
Common Objection #1: I’m not smart enough to have my own business.
This is unlikely to be true. We all are gifted differently, but most people are more able to run a small business then they might think. Successful businesses are run by people with vastly different capabilities, sometimes even with very great variances in education. First and foremost though, running your own business is about solving people’s problems and not about how smart you are.
Common Objection #2: I don’t have the time it takes to start or grow an income source online.
Unless you’re already working 80 hours a week, you can probably find time to start building an online business (small business). You’ll probably need to find about 2 hours a day (roughly 14 hours a week) to successfully build your business. Things like networking, advertising, writing, etc… can be delegated to different days of the week with a set amount of time for each activity. (Not too much is it?). It’s really all about organizing your time and schedules to help build a routine of doing a little everyday that will eventually help get your business off the ground.
Common Objection #3: I don’t have the money it takes for a new business.
The cost of starting your online business needn’t be expensive – certainly less than starting a real world business. I’ve seen people manage to get one going for about $500, but believe me it can be done for even less than that. Actually, the Simple Money System or the Simple Money Express System can help you start your own at home/online business for less than $100 start up cost!
Common Objection #4: I’m not an expert at anything.
No matter what your background there’s probably something you know that somebody else doesn’t. We all have hobbies or interests that you put time and energy researching things that helps to make you an expert to the other people. Just do some brainstorming and before long you’ll find that there’s something that you can teach others and potentially make into a business.
Common Objection #5: I have nothing to sell.
There are two parts to an online business a product and people wanting that product. You can sell other peoples products (just like real world) if you know what people want. You can also create information or data products to help people learn how to do/make something (ex. how to play guitar) that can be marketed to specific groups of people.
I hope some of these reasons have resonated with you and my solutions have been a good nudge in the right direction to help overcome them. Next time in Pt 2, I’ll be sharing the rest of the common objections and some practical points for moving into starting your own business.
Till Next time,
Prof Mark